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BetAmerica launches Michigan & Colorado sportsbooks


Churchill Downs Incorporated (CDI) has opened BetAmerica-branded sportsbooks at the Island Resort & Casino in Harris, Michigan and Bronco Billy’s Casino in Cripple Creek, Colorado.

The operator has partnered with Hannahville Indian Community to launch its Michigan retail sportsbook, and with Full House Resorts to launch in Colorado.

It also plans to launch its online sportsbook and igaming platform throughout both states, subject to local regulatory approvals.

The BetAmerica Sportsbook at Island Resort & Casino features 14 self-service betting terminals and 2 betting windows, offering wagering opportunities on sports including NFL, NBA, NHL and golf.

“We are thrilled to partner with BetAmerica to open the first sportsbook in Michigan’s beautiful Upper Peninsula,” Kenneth Mesigaud, Hannahville Indian Community Tribal Chairperson for the Island Resort & Casino said.

“The BetAmerica Sportsbook is a fantastic addition to our gaming options and combined with our other entertainment opportunities — including two 18-hole championship golf courses — it provides another great reason for people to visit.”

The retail location at Bronco Billy’s Casino, meanwhile, features a further 10 self-service terminals and 2 betting windows.

Baxter Lee, general manager at Bronco Billy’s Casino, said: “Sports betting enthusiasts from all over Colorado are sure to enjoy these industry-leading kiosk offerings, and our customers are excited to see our Sportsbook open.”

Bill Mudd, Churchill Downs’ chief operating officer, described Colorado as “home to some of the most enthusiastic sports fans in professional and college sports”.

“We are pleased to offer BetAmerica’s state-of-the-art sportsbook experience there,” he added.

Mudd said the Michigan launch would provide players in the state with access to “the best in sports betting, including live in-play betting as well as engaging and unique promotions”.

In addition to the recent openings, BetAmerica Sportsbooks are currently operating in New Jersey, Pennsylvania, Indiana and Mississippi.

CDI announced in August it was migrating the BetAmerica brand to Kambi and GAN software, and away from the SBTech solution it has been using since rolling out legal wagering in the US.

Through the agreements it will use GAN’s player management solution and software platform going forward, and Kambi’s sports betting technology as well as related services such as odds trading and risk management.