Browse articles by topic

Betfred lands Colorado sportsbook deal with Saratoga Casino


The Betfred USA Sports arm of bookmaker Betfred has agreed a deal with the Saratoga Casino Black Hawk to offer sports wagering services throughout the state of Colorado.

Under the deal, which remains subject to regulatory approval, Betfred will open a full sportsbook at the Saratoga Casino property in Black Hawk, Colorado, as well as offer mobile and online betting across the state.

Colorado legalized sports betting in November last year after citizens in the state voted to approve the measure via a referendum, with the proposition receiving 51.1% of the vote.

“We are excited to have Betfred as our sports wagering partner; with over 50 years of international experience in the industry, it’s a great opportunity to leverage their expertise along with the Saratoga brand to become the market leader in sports wagering in Colorado,” Saratoga Casino Black Hawk president Daniel Gerrity said.

Betfred’s group chief operating officer Mark Stebbings added: “This is an exciting opportunity for both companies and we look forward to sharing our joint expertise to provide excellent service and value for sports bettors both on premise in Black Hawk and online to the people within the state of Colorado.”

The deal marks the latest step of Betfred’s expansion in the US market. In July of last year, the bookmaker marked its entrance into the coumtry by agreeing to provide sports betting technology and operations to the Elite Casino Resort-owned Grand Falls Casino Resort in Iowa.

In November, Betfred also unveiled Bryan Bennett as the new chief operating officer of its US-facing business. Bennett is a veteran of the US market having advised start-ups and provided consultancy services for companies in the igaming, sports betting and social gaming spaces.