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Betfred partners USL team to launch sports betting in Virginia


Betfred became the latest operator to launch online sports betting in Virginia after securing a partnership with United Soccer League (USL) team Loudoun United FC.

Players in the state will be able to place bets on a wide range of sports via Betfred’s online sportsbook, with Virginia becoming the ninth state in which the operator is active in the US.

Customers will also have access to the Betfred Rewards scheme.

The launch coincided with confirmation of the new partnership with Virginia-based Loudoun United, under which Betfred will benefit from branding on the back of players’ home and away shirts for the 2023 USL Championship Season.

“We are excited to finally begin online operations in the Commonwealth of Virginia and look forward to activating our partnership with Loudoun United,” Betfred USA Sports chief operating officer Bryan Bennett said.

“This is the ideal time to launch sports betting with several major sporting events happening over the coming weeks and months, and of course with the USL Championship season kicking off soon.”

Loudoun United executive business officer Doug Raftery added: “We’re excited to introduce the Red-and-White Community to our sports betting partner, Betfred.

“You can expect to see a prominent presence from Betfred at home games and various online club channels. We look forward to a fantastic 2023 season and helping to scale our business together.”

The launch comes after Bet365 this week also went live in Virginia after entering into a new partnership with NFL team the Washington Commanders.