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BetMakers partners PointsBet for fixed-odds racing in NJ


Sports betting operator PointsBet has agreed a new deal with online wagering solutions provider BetMakers to launch fixed-odds betting on horse racing in New Jersey.

Under the agreement, BetMakers DNA (BDNA), a subsidiary of BetMakers, will provide its wagering technology to power PointsBet’s racing offering in the state, including its data and pricing solution.

PointsBet will initially offer fixed-odds betting to punters in the state on all race meetings at Monmouth Park. Subject to regulatory approval, both parties intend to extend the service to include racing from other US and international markets in the future.

Through BDNA, BetMakers in February signed an exclusive 10-year deal with the New Jersey Thoroughbred Horsemen Association and Darby Development, the operator Monmouth, to deliver and manage fixed-odds racing in the state.

BetMakers said that the deal with PointsBet formalises this arrangement, with PointsBet being the first online operator to sign up to the Global Racing Network, allowing it to conduct fixed-odds betting on racing in the US. BetMakers also said this is the first deal of its kind in the country.

“Securing an agreement with BetMakers is a major step in what we believe to be an important strategy for our US plans,” PointsBet USA chief innovation officer Seth Young said. “We understand horse racing and we intend to capitalise on this expertise as we roll out racing products into the US, starting in New Jersey.”

BetMakers chief executive Todd Buckingham added: “The deal with PointsBet completes an approved and regulated end-to-end supply chain model to launch fixed-odds betting into the US market for the first time.

“We are currently working with rights holders and racing bodies from other jurisdictions, including Australia, that are looking to offer their own racing content to be available for fixed-odds betting to New Jersey residents through licensed operators.

“We look forward to updating the market as new tracks sign up and new operators sign up to what we believe will be a significant market in New Jersey.”