Sportsbook BetMGM has been named as the preferred sports betting partner for audio platform Audacy, the business previously known as Entercom.
The deal will see BetMGM content integrated into Audacy audio network, which includes radio shows and podcasts.
“Audacy is a leader in sports radio, digital audio and now the direct-to-consumer betting analytics space,” said BetMGM’s chief revenue officer Matt Prevost.
“In Audacy, we’ve found a long-term strategic partner that shares our goals, enabling us to further amplify BetMGM’s reach to sports fans through the most trusted audio personalities and sports betting data and analytics platform in their respective markets today.”
Audacy was previously known as Entercom, but rebranded today. Last year, it acquired sports data and igaming affiliate platform QL Gaming Group (QLGG) in a cash deal worth approximately $32m.
Audacy’s president of sports Mike Dee added: “We are proud to partner with BetMGM and wish to thank them for their confidence in us as we become one of their largest media partners.
“In light of our BetQL acquisition and related offerings, we believe this commitment is the latest validation that no other media company offers the wide variety of ways to connect with the sports betting audience the way that we do on a multi-platform basis.”
This is the latest step in BetMGM’s expansion, after it announced a deal with IMG Arena’s Golf Event Centre earlier this month.