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BetMGM appoints MMA reporter Ariel Helwani as brand ambassador


Online sports betting and igaming operator BetMGM has announced the appointment of mixed martial arts (MMA) journalist Ariel Helwani as its new brand ambassador.

In his new role, Helwani will include BetMGM in his promotional content and will feature in future BetMGM advertising, social media content and fan events.

“Sports betting has always been intertwined with the mixed martial arts world and now, with its availability in more states, I’m excited to work hand-in-hand with BetMGM to deliver unique insights into the sports betting world,” said Helwani.

Helwani has worked with ESPN, and currently hosts The MMA Hour for Vox Media and The Ringer MMA Show podcast, covering the latest developments in MMA, boxing and professional wrestling.

He has received the World MMA Award Journalist of the Year award for 10 consecutive years.

“Ariel has played a prominent role over the years in growing MMA to the masses,” said Matt Prevost, chief revenue officer at BetMGM.

“His extensive knowledge and signature reporting style makes him a tremendous addition to the BetMGM team.”

Earlier today, BetMGM announced the launch of a new mobile sportsbook in Mississippi.