BetMGM has launched Borgata Bingo in North America after the new online brand went live in New Jersey today (15 December).
BetMGM claims the app, built by the brand’s co-owner Entain, offers the first 75-ball real money online bingo product in the US. It includes a full schedule of bingo programming, plus slot games and jackpot games.
The platform is integrated with MGM Resorts’ M life Rewards program, which means Borgata Bingo players can redeem their online gameplay at MGM Resorts properties, including those in Atlantic City and Las Vegas.
“Borgata Bingo provides players with an engaging digital gaming experience – one that builds upon the fun of live, in-person bingo,” said Matthew Sunderland, vice-president of gaming at BetMGM.
“We’re pleased to introduce this first-of-its-kind platform as we further expand the Borgata brand online.”
BetMGM is currently the top online casino operator in New Jersey, with a reported 30% gross gaming revenue (GGR) market share in October. It is estimated to have 32% national GGR market share across its four live markets of New Jersey, West Virginia, Pennsylvania and Michigan.