Major League Baseball outfit Detroit Tigers today announced a multi-year sponsorship agreement with BetMGM, which will become an official gaming partner of the team.
The deal will see BetMGM branding appear on scoreboards across the Tigers’ Comerica Park stadium, as well as integrated social media content between the two.
The franchise struck a deal with PointsBet last year, with a focus on sports betting.
“We’re excited to expand our relationship with BetMGM to feature the Detroit Tigers and Comerica Park,” said Detroit Tigers’ senior vice president of corporate partnerships Peter Kent.
“Our fans will enjoy the enhancements this partnership provides to their experience, both at the ballpark and in rooting on the Tigers from home.”
The deal with the Tigers represents BetMGM’s latest foray into the sports world, having partnered with German soccer team Borussia Dortmund earlier this month.
MGM Resorts’ Midwest Group president David Tsai added: “The Detroit Tigers are a central part of the Michigan sports scene and bring an undeniable energy to the city.
“MGM Grand Detroit is ready to welcome Tigers and sports betting fans to our BetMGM Sports Lounge before, during, and after games for an innovative and exciting experience.”