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BetMGM goes live with Inspired’s virtual sports products in New Jersey


Inspired Entertainment has launched its V-Play Plug & Play solution with BetMGM Casino and its sister sites in New Jersey.

The end-to-end online and mobile virtual sports offering brings games, including NFL Alumni Football, to Roar Digital brands BetMGM, Borgata Casino and Party Casino.

Inspired said the V-Play Plug & Play solution, which also offers basketball, soccer and racing games, will be integrated with BetMGM’s services in other states in the future.

“We are thrilled to be able to offer Inspired’s leading virtual sports to BetMGM players – providing an engaging player experience and further complementing their casino and sports betting offerings,” said Brooks Pierce, president and chief operating officer of Inspired.

“We have a longstanding relationship with BetMGM and they have built a great platform with recognised brands. We believe V-Play Plug & Play will thrive and we are looking forward to increasing our online presence in the US.”

The launch comes just over a year after Inspired signed a contract to provide its V-Play Plug & Play to the three New Jersey online brands associated with Roar Digital, Entain’s joint venture with MGM Resorts International.

“For many years, Inspired has continued to innovate and provide players with best-in-class virtual content,” said Matthew Sunderland, vice president of gaming at BetMGM.

“As we focus on serving players the best titles and most complete platform, we’re thrilled to offer them Inspired’s popular virtual sports.”

Inspired has also signed an agreement to launch V-Play Plug & Play with Caesars in New Jersey, and has recently launched content in the state with OPAP, SkillOnNet and Unibet.

Inspired Entertainment reported a fall in revenue and an increase in net loss during the first quarter of its financial year, primarily due to the impact of land-based closures amid the novel coronavirus (Covid-19) pandemic.

Revenue for the three months to 31 March amounted to $22.8m (£16.2m/€18.7m), down 59.4% from $52.3m in the corresponding period last year.

Inspired put this down to restrictions on land-based gambling in a number of its markets throughout Q1, with many facilities having to remain closed or operate at limited capacity in line with local Covid-19 regulations.