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BetMGM launches retail sports betting in Massachusetts


BetMGM has confirmed the launch of its retail sports betting offering in Massachusetts, following the launch of the regulated market on Tuesday. 

The state’s first wager was placed at the BetMGM Sportsbook & Lounge at the MGM Springfield casino yesterday (Tuesday) by Springfield Mayor Domenic J. Sarno, along with Boston ice hockey legend Ray Bourque.

Category 1 license-holders were given the go-ahead by the Massachusetts Gaming Commission (MGC) to launch retail sports betting in the state starting from Tuesday, with mobile wagering set to follow in March.

Market launch

BetMGM applied before the 21 November deadline

 BetMGM was among 15 operators to have submitted license applications to the MGC ahead of the November 21 deadline after sports betting was officially signed into law in August last year by then-Governor Charlie Baker. Initially, 29 operators had expressed an interest in applying.

There were three applications for Category 1 licenses, five applications for Category 3 licenses connected to a Category 1 licenses, and six applications for standalone Category 3 licenses. One application was also submitted for a Category 3 license connected to a Category 2 license, with Category 2 licenses only available to horse tracks and simulcast venues.

“The BetMGM Sportsbook at MGM Springfield is a phenomenal sports betting hub designed for New England’s passionate sports fans,” said BetMGM CEO Adam Greenblatt. “Today is a monumental step for BetMGM and sets the stage for us to deliver a best-in-class sports wagering experience across Massachusetts.”

The BetMGM Sportsbook & Lounge at MGM Springfield features a 45-foot LED viewing wall and four betting windows. The resort also houses 18 sports betting kiosks located throughout the gaming area.

Long time coming

Chris Kelley, president and chief operating officer, Northeast Group, MGM Resorts, added: “We are incredibly grateful for the tireless work of the state delegation to bring this historic bill to the finish line, and to the MGC for crafting the necessary regulations. The BetMGM Sportsbook at MGM Springfield allows us to create even more one-of-a-kind engagements for our guests while generating tax revenue and job opportunities for our community.”

Mayor Sarno said: “This has been a long time coming and brings yet another chapter of innovation to enhance the operations and development at MGM Springfield.”

The MGC yesterday announced a voluntary self-exclusion scheme for sports betting in the state.

Massachusetts residents can register for the scheme through GameSense, a responsible gambling strategy facilitated by the MGC.