Free-to-play games provider SportCaller has agreed a deal with BetMGM to provide a series of daily trivia games to the operator.
The games will feature 10 questions, with a 10-second time limit each, with a $500 prize for winners. The prize is shared if there are multiple winners.
Sportcaller said that the time limit, alongside “varied question-alternating functionality and a deep well of topical historical data”, offer protection against manipulation of the game.
SportCaller said the move was part of a “softer marketing strategy” for BetMGM during the novel coronavirus (Covid-19) crisis with the intention of building brand loyalty until live sports return.
“We’re delighted to have increased SportCaller’s growing global influence in North America through this partnership with such a revered brand,” Cillian Barry, SportCaller managing director, said. “During this unprecedented sporting shutdown, it’s imperative to evolve and innovate responsibly, so that sports betting can adapt to the current climate.
“Our flexible platform, which allows us to quickly create and deploy topical trivia-quiz free-to-play games, neatly maps on to the conventional calendar for sport, going some way to filling the void for fun and entertainment during this challenging spell.
“Then, as this lockdown is lifted, sportsbook engagement can rebound all the stronger.”
BetMGM’s parent company MGM Resorts has been hit hard by the Covid-19 pandemic, with revenue falling 10% in the first two months of the year due mostly to casino closures in Macau, before all casinos in the United States were forced to close in March.