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BetMGM to fund research on impact of ads on gambling harm


BetMGM has pledged $180,000 to support the International Center for Responsible Gaming (ICRG) and its ongoing research and education initiatives.

The grant will be used to fund studies into responsible gambling and the impact advertising has on problem gambling, as well as the ICRG’s educational efforts to raise awareness of the issue across the US.

The ICRG was formed in 1996 and has contributed to wide range of research projects and peer-reviewed scientific journals on the subject of responsible gambling.

The organisation has issued a call for research proposals on new studies that will be part-funded by the BetMGM grant.

“Investment into research around responsible gaming is key to our continued education and commitment to providing best-in-class experiences and programs, as well as to ensuring a sustainable industry,” BetMGM’s senior manager of responsible gaming Richard Taylor said.

“This ground-breaking research will not only provide valuable learnings to BetMGM but will also serve as a guide for the industry and key stakeholders.”

ICRG president Arthur Paikowsky added: “Findings from this evidence-based research study will allow us to better identify potential risks and guide best-practices for the gaming industry.

“We commend BetMGM for partnering with us to better inform the public, operators, regulators, legislators, and the media.”