Swedish online operator Betsson is to integrate its Scientific Games’ OpenTrade solution to improve its trading capabilities in the US and across the globe.
Under the multi-year, global deal, Scientific Games will provide Betsson proprietary pricing services from Don Best Sports, a business the supplier acquired in 2018. This will be rolled out across Betsson’s brand portfolio and B2B network.
OpenTrade will be available to Betsson across all major professional and collegiate US sports, for both pre-match and in-play events.
Betsson plans to launch a proprietary sportsbook with partner Dostal Alley Casino in Colorado, subject to local regulatory approval, in 2021, and looks to strike further B2B deals across the US.
Scientific Games completed the acquisition of Don Best Sports in 2018. It has now secured a multi-year, worldwide deal to provide the whole Betsson brand portfolio and B2B network with its US sports proprietary pricing service.
“Betsson Group has strong ambitions within the US sports betting market and we’re excited to be supporting their efforts with the launch of OpenTrade,” Scientific Games’ senior vice president for sportsbook Keith O’Loughlin said.
“Our Don Best sports proprietary pricing service will boost their teams with unrivalled trading capabilities to ensure they’re delivering quality and accurate odds both before and during all US sports.”
Jesper Svensson, chief executive at Betsson Group, added: “As part of our expansion into the US market, we understand the importance of sharpening our trading functions across all U.S. sports and that’s why we’ve partnered with Scientific Games for its OpenTrade product.”
“Don Best has a rock-solid reputation for their real-time betting data and pricing covering North American sporting events. Working with Scientific Games, we’re in a really strong position to penetrate the U.S. market and provide a world-class sports betting experience to players.”
Betsson recently published its Q2 results, showing that total revenue for the three months through to 30 June amounted to SEK1.53bn (£134.8m/€149.5m/$171.1m), an increase of 20% on SEK1.28bn posted in the same period last year.
The operator put this down to annual growth within its casino business, where revenue increased 40% to SEK1.29bn, representing 84% of the quarterly total.