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Bettorlogic teams with SCCG to bring platform to US


Bettorlogic has partnered with Las Vegas-based gaming consultancy firm SCCG management to launch its sportsbook solutions in the US.

Under the agreement, American operators will have access to Bettorlogic’s technology platform, which includes customer profiling, CRM and marketing technologies.

“The US market is only just starting to take off and we’re excited to sign an agreement with Stephen Crystal and the SCCG team,” Andrew Dagnall, Bettorlogic chief executive and founder, said. “Our products will enable sportsbooks to offer a bespoke experience and shape the offering to significantly increase player engagement.”

Stephen Crystal, SCCG Management’s managing partner, said he believed Betterlogic’s platform was very impressive and appeared to be an ideal investment.

“The story surrounding the company’s technology pillars, Bettortech, Betpropensity, and Bettorlogic is, in my opinion, highly compelling, and checks the boxes that I look for, as an operator and investor,” Crystal said.

“Are the Bettorlogic technology solutions a strategic advantage for operators? Yes. Do they add strong business and customer value, in equal measure? Yes. Are the tools highly configurable, giving operators direct control and ownership over their businesses and the way they need to operate? Yes.

“It’s compelling, high value, and we are looking forward to working with Bettorlogic as they expand into the growing US sportsbook market.”