Betway operator Super Group has announced the brand has received two new licenses – in the state of Iowa, and in Poland.
The operator has already gone live in Iowa, which joins Colorado, Indiana, New Jersey and Pennsylvania as states in which Betway is active. The brand has also secured market access in six other states.
In the US, Betway is currently still operated by Digital Gaming Corporation (DGC), which owns the rights to use Betway branding in the country, but Super Group agreed to acquire DGC earlier this year.
In Poland, meanwhile, Super Group said Betway planned to build on the awareness it has built up through sponsorship deals with clubs in the top division of German football, the Bundesliga.
“We are delighted to further Betway’s US presence with the addition of another live market there, as well as to enhance our formidable competitive position in Europe with the new license in Poland,” Super Group president and chief operating officer Richard Hasson said.
“This progress illustrates our focus and execution as we bring Betway, the premier and unified global online sports betting brand, to customers across markets and around the world.”
Hasson added that the business hoped to continue its global expansion by moving into new international markets and additional US states, aided by the DGC acquisition.
“In our core geographies, we continue to thrive with market leading positions, scale and financial flexibility, operating a proven, cash generative business.”
Super Group – led by former National Football League (NFL) executives Eric Grubman and John Collins – announced plans to go public earlier this year through a merger with a special purpose acquisition company.
Under the arrangement, Super Group – which also owns the Spin online casino business – will combine with Sports Entertainment Acquisition Corp. (SEAC) and apply to list shares on the New York Stock Exchange under the new ticker symbol ‘SGHC’, with the new business to operate under the name Super Group.