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Caesars launches mobile sportsbook in Louisiana ahead of market opening


Caesars Entertainment has made its mobile sportsbook available to download in Louisiana ahead of the state officially opening its regulated sports betting market.

Consumers in Louisiana can download the app, register, deposit fund, and explore a range of pre-match and live markets they can wager on when the market opens.

Players that download the app early will automatically receive a $100 free bet bonus, while those that also deposit at least $50 and have funds in their account at launch to earn a free bet bonus equal to the amount of points scored by top Louisiana teams during launch week.

The app will also be integrated with the operator’s Caesars Rewards, through which users can accumulate points and unlock experiences within the Caesars portfolio of properties and partnerships.

Caesars will follow up its initial mobile launch with a retail sportsbook, with both its Harrah’s New Orleans and Horseshoe Bossier City to begin taking bets at temporary sportsbook sites, pending regulatory approval in the state.

In addition, the Isle of Capri Lake Charles will be renovated into Horseshoe Lake Charles and reopen with an additional Caesars Sportsbook location. Caesars hopes to complete work by fall 2022.

“Louisiana and the entire Gulf Coast region are a special part of the Caesars family. We couldn’t be more excited to build on our longstanding commitments in the state with the launch of legal sports betting,” Caesars Digital co-president Eric Hession said.

“We know how passionate Bayou State sports fans are about their teams and we’re confident our brand-new Caesars Sportsbook app and the exciting offers we have for launch can offer them a sports experience that can’t be matched.”

Caesars already has a deep affiliation with the state of Louisiana, having struck a major deal with the New Orleans Saints earlier this year to obtain the naming rights to the Louisiana Superdome.

Last month, Caesars also entered into an official sportsbook partnership with Louisiana State University (LSU) Athletics Entertainment.

Sports betting was legalized in Louisiana following a parish-by-parish referendum in 2020. The market launch was delayed until 2021, however, due to Louisiana only permitting the passing of a new tax in an odd-numbered year, meaning the state had to wait to pass laws taxing the vertical.

These laws were eventually signed into law in June, setting the launch in motion.