Caesars Entertainment has agreed a deal for New York Rangers National Hockey League (NHL) legendary goaltender Henrik Lundqvist to become an official ambassador for the Caesars Sportsbook brand in New York.
Caesars Sportsbook last week became one of four operators to gain approval in the state, which officially opened its legal mobile sports betting on January 8.
As an ambassador, Lundqvist will participate in a range of fan engagement opportunities made possible through the Caesars Rewards loyalty program, which will be extended to players in New York.
Sports bettors in the state can earn Tier Credits and Reward Credits with every wager placed on the app, which they can trade for experiences, including the opportunity to meet with Lundqvist.
Caesars is already partnered with New York’s Madison Square Garden Sports Corporation and Madison Square Garden Entertainment Corporation, through which it is one of the official sports betting partners of the Rangers, as well as National Basketball Association franchise the New York Knicks.
“New York has always been a special place to me and it’s such an exciting time for this state,” Lundqvist said. “Becoming a part of the Caesars Sportsbook team going forward is an exciting opportunity as I enter into my next chapter.”
Caesars Digital chief marketing officer Sharon Otterman added: “Henrik’s legacy in New York speaks for itself after the historic career he had for the Rangers and all of the great work he has done for the state.
“We’re thrilled to bring him aboard to help us engage with the passionate sports fans in New York as we offer them a sports betting experience worthy of the emperors they are.”
Alongside Caesars, the New York Gaming Commission last week also cleared DraftKings, FanDuel, and Rush Street Interactive to accept mobile sports bets, having deemed they “satisfied all statutory and regulatory requirements necessary to accept and process mobile sports wagering activity”.