Sports betting customer retention and acquisition tool provider Chalkline has announced that it raised $2.7m (£1.9m/€2.3m) in Series A funding.
The funding round was spearheaded by Parlay Capital Holdings and Patrick Conroy, with a group of other investors providing support.
The money raised will go towards Chalkline’s product and commercial development.
“We are thrilled to welcome this outstanding group of professional investors and seasoned gaming executives to our team,” said Daniel Kustelski, CEO and co-founder of Chalkline.
“The North American sports betting and iGaming industry are experiencing incredible growth. Our localized state-level freeplay sports games have always been a key part of the Chalkline product suite, but we’re most excited about the rollout of our personalization products, like our GameChanger ‘favorite team’ game.”
In March, Chalkline announced its expansion into lottery and casino games.