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Colorado sports betting reaches new heights with record January


Colorado set new sports betting and handle records in January, with more than $1.5bn having been wagered in the US state since its regulated market launched in May 2020.

Gross gaming revenue for the opening month of 2021 amounted to $23.1m, up 25.5% from the previous record of $18.4m set in November and also 34.3% higher than $17.2m in December.

Online accounted for $22.7m of revenue in January, compared to $481,276 from retail, land-based sports wagering facilities.

In terms of handle, players in Colorado spent $326.9m in sports betting during the month, an increase of 14.9% on the existing record of $284.6m reported in December.

Basketball was the most popular sport to wager on in the month with a total of $88.4m in bets.

Football also proved popular, attracting $75.0m in bets, helped by the National Football League’s play-offs and championship games.

Parlay and combination betting attracted $53.3m in total wagers, while college basketball saw $39.9m bet during the month.

Players won $303.8m from sports betting in January, while operators paid a total of $1.2m in sports wagering taxes.

Since the legal Colorado market opened in May 2020, sports betting revenue amounted to $98.9m, with players spending reaching $1.53bn.