DraftKings and the National Football League (NFL) have agreed to extend their daily fantasy sports (DFS) and content partnership into Canada.
The original deal, signed in September 2019, was limited to the US, but the new arrangement will see the sponsorship deal extended to Canadian fans.
DraftKings has served as the exclusive sponsor in the NFL’s DFS category since entering into the partnership in 2019. This has also allowed DraftKings to access NFL branding and collaborations on product and content offerings across the DraftKings app and NFL Media properties.
“The popularity of Daily Fantasy in Canada continues to rise, providing a great point of connectivity for our fans to engage with the NFL,” NFL Canada director of corporate partnerships Gavin Kemp said.
“As the official daily fantasy partner of the NFL in Canada, this partnership with DraftKings will enhance the Canadian fan’s experience with unique and innovative gaming experiences.”
DraftKings’ chief business officer Ezra Kucharz added: “The relationship we share with the NFL is important for DraftKings to provide customers a great experience.
“This expanded agreement gives us a unique opportunity in the Canadian market, and we look forward to working with the team at the NFL Canada as we continue to shape the modern fan experience.”