DraftKings has announced an extension of its partnership with Sportradar, through which the data specialist will continue to provide the daily fantasy sports and sportsbook operator with data feeds and its betting stimulation tools.
Sportradar will supply DraftKings data feeds for leagues including the NFL, MLB and NBA as part of the partnership. In addition, Sportradar will provide its betting stimulation tools which include live match update cards, widgets featuring questions to bet on and match-tracking data.
“We are proud to extend our partnership with DraftKings, one of the most respected gaming companies in the US,” said Neale Deeley, vice president of US sales and gaming at Sportradar.
“DraftKings’ journey into sports betting has been a fantastic success, and we have been honored to be on that journey with them. We look forward to continuing that success for many years to come.”
Ezra Kucharz, chief business officer at DraftKings said the partnership extension would allow DraftKings to continue providing a high quality customer experience.
“DraftKings’ goal is to build the best, most trusted and most customer-centric destination for sports fans and our expanded partnership with Sportradar provides us with superior support,” Kucharz explained.
“This partnership will enhance customer experience by allowing us to provide faster turnaround time on our products and give us the opportunity to develop new, innovative offerings for our players.”
It is unclear when the partnership between DraftKings and Sportradar began and the length of the current partnership was not revealed.
Earlier today (12 November), Sportradar announced it will partner the Council of Europe for a new pilot project to assess risk factors that affect the integrity of professional sports around the world.
DraftKings has launched sportsbooks in states including Pennsylvania, New Jersey and New York.