Gambling and sports betting operator DraftKings has entered into a strategic partnership with US entertainment brand Sports & Social, owned by the Cordish Companies, in order to create new DraftKings sports bars across the US.
The new relationship will create upscale Sports & Social/DraftKings sports bars at locations across the US, beginning with Nashville, Tennessee and Detroit, Michigan, pending local regulatory approvals.
DraftKings and Sports & Social said the new venues, which will be designed by ICRAVE, will form a new sports betting and entertainment experience for consumers in the US.
“Today, so much of sports betting is focused on the mobile-technology aspect, however the in-person experience is an integral layer that we look forward to advancing alongside Sports & Social’s premier dining and entertainment offerings,” DraftKings’ chief business officer Ezra Kucharz said.
“By aligning with one of the fastest-growing entertainment concepts in the country, we now have the opportunity to bring our world-class products to life by offering engaging, interactive and fan-first destinations to skin-in-the-game customers.”
Sports & Social is a concept from Live! Dining & Entertainment, a division of The Cordish Companies. Live! welcomes 55 million visitors a year to its dining, entertainment, music, casino, hotel and venues across the US.
Cornish Companies president Reed Cordish said: “DraftKings is an industry leader in sports betting and entertainment, and we are incredibly excited to work with them to bring this new experience to life.
“We are always looking to create new and innovative experiences for our guests and this collaboration will allow us an exciting opportunity to do so, bringing an incredible premier sports watching experience with sports betting all under one roof.”