DraftKings has announced the appointment of Brazilian model and environmental activist Gisele Bündchen as special advisor to the company’s CEO and as a member of the board of directors for environmental, social and governance (ESG) initiatives.
A former super model, Bündchen has been recognized as one of Time Magazine’s 100 Most Influential People in the World. She has consistently supported environmental initiatives, including the Clean Water Project in her home country Brazil.
The news comes after DraftKings’ ESG report outlined the company’s plans to combat environmental issues.
“Gisele Bündchen is a global icon who has utilized the platform she established in modeling, fashion, and entertainment, to lead and advocate for vital environmental and social causes,” said Jason Robins, co-founder, CEO and chairman of the board of DraftKings.
“I believe that the strategic counsel and unique global perspective that Gisele brings to me and the board will be indispensable and, as evidenced by our Earth Day campaign, her impact will be immediate and far-reaching.”
DraftKings has also announced its plan to plant 1 million trees by Earth Day 2022, in collaboration with Bündchen.
Customers can support this effort through charity fantasy sports contests and free-to-play pools.
“I look forward to working with the DraftKings board of directors in continuing to find ways to make the most positive impacts through meaningful social and environmental initiatives,” Bündchen said.
“In today’s world, in my opinion, it isn’t enough for companies to just be successful financially. Companies have to be successful in all areas, including social impact and sustainability initiatives that impact the future for all of us around the world.”