NetEnt is to expand its partnership with DraftKings to cover the operator’s online casinos in Pennsylvania and West Virginia.
The two will now collaborate in at least two more states following the success of their initial link-up in New Jersey, which went live in August 2019.
Under the terms of the expanded agreement, NetEnt will launch its games with DraftKings in Pennsylvania in the near future, as well rolling out content in West Virginia. The businesses said they will also look to cooperate in new jurisdictions.
“DraftKings’ size and market presence make this launch one of the most significant to date,” said Brian Kraft, NetEnt vice president commercial, Americas.
“We’re proud to expand our relationship with such a well-known operator and look forward to continuing the success that we’ve achieved together so far. We are thrilled to have such a renowned operator on board as we enter new jurisdictions.”
NetEnt has made a strong start to its US operations, having launched in New Jersey and Pennsylvania last year. According to Q2 2020 figures published in July, the US now accounts for 10% of group GGR, with New Jersey’s contribution up 148% year-on-year, and Pennsylvania revenue doubling quarter-over-quarter.
NetEnt obtained a licence to operate in Pennsylvania in March 2019 and rolled out its games in July of that year with initial partners Parx Casino and Penn National Gaming.
NetEnt recently received a temporary licence from the regulating authorities in West Virginia, and last month announced its first partnership in the state with BetMGM.
Last month, the UK’s Competition and Markets Authority (CMA) announced it is to investigate Evolution’s proposed SEK19.6bn (£1.73bn/€1.88bn/$2.21bn) acquisition of NetEnt, over concerns that the merger could lead to a reduction in competition in the British igaming market. The CMA will decide before 16 November whether the investigation will proceed to a second phase.