Sports betting and daily fantasy sports (DFS) operator DraftKings has entered into a wide-ranging partnership with the Turner Sports arm of WarnerMedia.
Under the agreement, DraftKings will serve as the exclusive sportsbook and DFS provider on select Turner Sports and Bleacher Report properties.
The deal, which excludes National Basketball Association programming, will see DraftKings provide sports betting information and DFS content across Turner Sports telecasts and Bleacher Report digital channels, including the popular sports news site’s app.
Integrations will include custom content segments, DraftKings’ betting odds and daily fantasy statistics, original content, personalized automated alerts and editorial on Bleacher Report channels.
Turner Sports also operates dedicated online portals for the National Basketball Association, golf’s PGA Tour, and the National Collegiate Athletics Association (NCAA).
“While this emerging industry continues to evolve, sports betting helps to drive engagement, increased time spent viewing and audience scale,” Turner Sports’ executive vice president for sports partnerships and branded content Will Funk said.
“This alliance enhances Turner Sports’ content with betting information that our hyper-engaged, highly interactive viewers demand, while driving customer engagement and acquisition for DraftKings.”
DraftKings chief business officer Ezra Kucharz said Turner Sports aligns with the operator’s own brand, and that the deal will benefit customers of both parties.
“Regulated betting is quickly becoming a fixture of modern sports entertainment, and this collaboration with Turner Sports further scales the reach of our products and content to engage fans,” Kucharz said.
“Turner Sports platforms provide exceptional content as they continually captivate sports audiences. “We look forward to delivering a seamless experience for readers and viewers while also broadening our visibility.”
The partnership comes after DraftKings last week revealed that it is set to raise a further $600m from a new share placement, with 32 million new shares to be available at a public offering price of $52.00 per share for a total offering size of $1.66bn.