Sports betting and daily fantasy sports operator DraftKings has entered into a new data partnership with data catalog company Alation.
Under the agreement, DraftKings will utilise the Alation Data Catalog to leverage data to better serve users across its sports wagering and fantasy sports products.
According to Alation, its Data Catalog will provide DraftKings’ data analysts and business users with a centralized, single source of reference for data discovery, collaboration and expanded knowledge-sharing.
Alation said the data will allow DraftKings to see the way users engage with its platforms, which in turn will help the operator to develop enhanced customer experiences and new product lines.
“Data is the lifeblood of our organization; we use Alation to better understand our data, improve onboarding of new employees, and empower our teams with critical insights to build better products and features for our customers,” DraftKings’s president, global technology and product, Paul Liberman, said.
Alation chief exectutive Satyen Sangani added: “DraftKings is the perfect example of an agile organization that is embracing a data culture by increasing collaboration and data access, and driving trust in data.
“We are excited that Alation can play an important role in DraftKings’ success and in consumers’ enjoyment of their products.”