DraftKings has extended its digital sports betting reach into Iowa by rolling out a mobile sportsbook offering, in partnership with Wild Rose Casinos and Resorts in the state.
Consumers must first register in-person at any of the three Wild Rose casinos in Clinton, Emmetsburg and Jefferson before being able to place bets via the DraftKings digital platforms. This in-person sign-up requirement will only be applicable until January 1, 2021, after which players will be able to register online.
Once registered, customers can bet on all major US sports such as professional and college football, baseball, professional and college basketball, hockey, golf and motor racing. In addition, for a limited time, new customers can receive a sign-up bonus of up to $1,000.
Wild Rose and DraftKings have been running retail sportsbooks in Iowa for a number of months, as part of a wider deal agreed between the two parties in August of last year.
“DraftKings has seen steady fan engagement in Iowa during the last few months at our three Wild Rose sportsbooks across the state, and we couldn’t be more excited to provide customers with our state-of-the-art mobile sports betting platform,” said Matt Kalish, President of DraftKings North America and co-founder.
“We have worked diligently to perfect our sportsbook product since it launched in 2018, and starting today, we’re proud to offer Iowans a safe and responsible place to wager on sports – one that can be accessed conveniently from the palm of their hands.”
Wild Rose president and chief operating officer Tom Timmons added: “We believe DraftKings is offering the best mobile app yet to Iowa sports betting enthusiasts. Since we opened the sportsbooks, we have been deluged with requests for this app.”
Iowa, which opened its regulated sports wagering market in August 2019, last week revealed that retail sportsbooks in the state took in $1.9m in revenue in January, up 76.3% from December 2019, despite retail handle falling 6.3% to $24.2m.
The Wild Rose sportsbooks in Emmetsburg and Clinton accounted for 1.1% of retail revenue during the month.