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DraftKings’ NH sportsbook enjoys record-breaking October


DraftKings’ offering in New Hampshire set new sports betting revenue and handle records during the month of October, state lottery figures reveal.

Players staked $98.2m on sports during the month, surpassing the previous record of $68.1m, set in the month prior. This represented a 108.5% year-on-year increase, from $47.1m in October 2020.

Amounts wagered on the DraftKings mobile sportsbook alone reached $68.1m, a 69.4% increase from the prior year. Retail stakes, via the operator’s three betting locations, came to $30.1m.

After player winnings were paid out, gross gaming revenue for the month amounted to $5.4m. This too set a new record, surpassing the previous high of $4.8m from November 2020. The total was also 134.8% higher than October last year and 42.1% up on September of this year.

Mobile sports wagering accounted for $4.0m of all revenue during the month, while retail sports betting revenue amounted to $1.4m.

New Hampshire generated $2.6m in tax from sports betting during the month, of which $1.9m came from mobile activity and $627,898 retail.

For the financial year to date, sports betting revenue in the state for the four months to the end of October reached $14.5m, with players having wagered a total of $239.4m, resulting in a tax take of $6.6m for the state.