Sportsbook DraftKings has partnered with live TV streaming service Sling TV to launch an exclusive sports betting information channel: DraftKings Basketball.
The DraftKings Basketball channel will allow Sling TV subscribers and Sling Free users to view real-time game scores and betting odds.
Sling TV president Michael Schwimmer said: “This new channel is just the beginning of how we plan to bring the DraftKings sports betting experience to Sling TV customers.
“We will continue expanding and enhancing our offerings to be the ultimate entertainment experience for sports fans.”
A DraftKings Baseball and DraftKings Hockey channel will also be launched in the coming weeks as part of the company’s sports betting channel expansion with Sling TV.
DraftKings co-founder Paul Liberman added: “DraftKings continually looks at new ways to reach customers through innovative collaborations with recognizable brands such as Sling TV.
“We are thrilled to expand this relationship, which will offer Sling TV customers an entirely new viewership experience through this first-of-its-kind streaming service.”