DraftKings is to add live streams of sporting events to its mobile sportsbook application after expanding its partnership with sports data and content provider Sportradar.
Pursuant to state regulations, DraftKings customers logged in to their accounts and have funds in their wallet will be able to stream certain sports events directly within the app.
The ability to live stream will depend on a customer’s location, with DraftKings saying geo-located players can stream sports across all jurisdictions except Iowa.
Among the events that will initially be available for live stream are German Bundesliga soccer and Korean baseball, with DraftKings to explore a potential expansion opportunities for its live stream functionality.
“With a focus on innovation, we are excited to further enhance our product offerings to include a convenient, state-of-the-art experience through live entertainment,” DraftKings’ chief business officer Ezra Kucharz said.
“At this difficult time for sports fans across the nation, we have extended our partnership with Sportradar to bring customers the best in-app experience from the safety and comfort of their homes, and closer to the games and players they love.”
Sportradar’s vice president of US sales and gaming, Neale Deeley, added: “We are delighted to expand our partnership with DraftKings to include live streaming in their mobile app. We share DraftKings’ vision to deliver the best possible betting entertainment experience to US bettors, and we look forward to continuing to innovate together.”
Last April, sports betting and daily fantasy operator FanDuel Group also expanded its partnership with Sportradar to launch live sports streaming for US customers for the first time.