Genius Sports has secured a multi-year agreement with DraftKings for the supply of official sportsbook data and content solutions for a range of leading sports competitions.
Under the deal, DraftKings will leverage Genius Sports’ technology to power live experiences for players and also gain access to Genius Sports’ proprietary, official data and live video feeds from over 170,000 events per year.
This will include Genius Sports’ full suite of National Football League (NFL) products, content and player acquisition and retention solutions.
In April, DraftKings was selected as one of the NFL’s tri-exclusive official sports betting partners, while Genius Sports became the league’s exclusive distributor of real-time play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed.
As such, DraftKings will become one of the first operators to implement a full Genius Sports NFL offering, including NGS that powers the full player lifecycle.
Other aspects of the deal will see DraftKings expand its official sports data portfolio, with its customers able access to official data from other top-tier competitions including soccer’s English Premier League and Nascar.
In addition, DraftKings will deploy BetBuilder: Genius Sports and Sportcast’s automated single-game parlay solution for the NFL, National Basketball Association, National Hockey League, Major League Baseball and major soccer competitions.
“The mutually beneficial terms of this agreement allow us to leverage Genius’ technology for years to come,” DraftKing’s chief business officer Ezra Kucharz said. “We are excited to expand on the capabilities of our products and provide new and exciting features for our customers like single-game parlays, while having confidence in the integrity of the data we utilize to fuel our offerings.”
Genius Sports chief executive Mark Locke added: “This partnership reinforces our commitment to official sports data and demonstrates its intrinsic value in helping our sportsbook partners stand out from the competition.
“Our data, trading, streaming and marketing services deliver a complete set of sportsbook solutions that are backed by the largest leagues in world sports, including the NFL.”