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DraftKings secures Baltimore Ravens as fifth NFL partner


Sports betting and daily fantasy sports operator DraftKings has agreed a new partnership with National Football League (NFL) franchise the Baltimore Ravens.

Though the length of the deal was not disclosed, it was confirmed that DraftKings will serve as the official daily fantasy sports partner of the Ravens, as well as an official betting and free-to-play partner of the Maryland-based team.

DraftKings branding will appear throughout the team’s M&T Bank Stadium and the operator will have access to a suite at the venue.

Fans will have the chance to win prizes such as autographed merchandise and away game trips by playing DraftKings’ daily fantasy and sportsbook contests, as well as the DraftKings-NFL Official Free-to-Play game run in partnership with the league.

DraftKings branding and custom content will also feature on the team’s official podcast and the operator will become title sponsor of Baltimore WBAL-1090 News Radio’s Gameday Insider pregame show.

In addition, DraftKings will serve as a presenting sponsor of the Ravens Wired video online content series and take part in homepage takeovers on the team’s official website.

“The newly penned relationship offers something for every kind of sports fan and will allow them to engage with DraftKings’ digital content, free-to-play product, daily fantasy sports and, perhaps soon, sports betting, to ultimately bring them closer to the action alongside one of the top teams from the AFC North,” DraftKings’ chief business officer Ezra Kucharz said.

Ravens’ chief sales officer Kevin Rochlitz added: “This partnership reflects our continued commitment to delivering unique engagement experiences for our fans.

“We’re proud to collaborate with an industry leader in DraftKings, and we look forward to seeing the innovative ways in which we’ll better connect with the Ravens fans across our many platforms.”

DraftKings has similar deals in place with four other NFL teams and also serves as the official sports betting partner and exclusive official daily fantasy partner of the league.