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DraftKings secures MI market access with Bay Mills


DraftKings has joined forces with the Bay Mills Resort & Casino to launch online, mobile and retail sports wagering in the state of Michigan.

The market access deal, which is subject to the receipt of applicable licenses and approvals, will see DraftKings roll out both its online sportsbook and supporting mobile application in the state.

DraftKings will also open a branded retail betting facility at the Bay Mills Resort & Casino in Brimley, Michigan, where players will be able to place bets in person.

However, the retail aspect of the new partnership will be subject to the adoption of applicable regulations, as well as both parties securing the necessary licenses and other requisite approvals.

Bay Mills Resort & Casino is operated by recognised tribal organisation the Bay Mills Indian Community.

“Through a commitment to provide customers with a premier sports betting experience, DraftKings is happy to partner with Bay Mills Resort & Casino,” DraftKings chief business officer Ezra Kucharz said.

“The Great Lakes State presents a number of gaming opportunities and we look forward to collaborating with Bay Mills to provide residents with the best-in-class experience DraftKings is known for.”

Bryan Newland, the tribal chairman for the Bay Mills Indian Community, added: “Expanding on what entertainment options we can offer at Michigan’s longest operating gaming facility is always our goal. Our new on-site DraftKings sportsbook will be one more great reason for Michiganders to vacation with us in the Upper Peninsula.”

DraftKings also operates its sportsbook mobile app in Colorado, Indiana, Iowa, New Jersey, New Hampshire, Pennsylvania and West Virginia, as well as retail sports wagering facilities in Colorado, Iowa, Mississippi, New Hampshire, New Jersey and New York.

Michigan’s regulated sports betting market opened on March 11, but was forced to close on March 16 after all casinos in the state were ordered to temporarily shut due to the novel coronavirus (Covid-19).

Commercial casinos in Detroit, Michigan, generated $105,548 in retail sports wagering revenue during the few days legal betting in March.

Last month, the Michigan Gaming Control Board opened the process to accept online gaming supplier licence applications ahead of the state’s igaming roll-out.