Caesars Entertainment has added Eldorado Resorts’ casino properties to its Caesars Rewards loyalty program, following the operators’ merger.
Eldorado acquired Caesars Entertainment Corporation in July for $17.3bn, with the combined business, now operating as Caesars Entertainment, having a portfolio of more than 55 casino properties around the world.
Among the many conditions of the deal was that customers from each operator’s legacy rewards programs would be integrated into the Caesars Rewards loyalty program, which already has more than 60m members.
As a result, 18 Eldorado properties have joined Caesars Rewards, expanding the program by 20%.
“Caesars Rewards is a tremendous asset that allows us to understand the wants and needs of our customer database to more efficiently serve them,” Caesars Entertainment’s president and chief operating officer, Anthony Carano, said.
“Now with our expanded network of properties and partnerships throughout the company’s portfolio, Caesars Rewards members have more ways to earn, spend and redeem, providing an impressive additional benefit for our customers.”
Benefits of the Caesars Rewards program, which is accessible to customers all around the world, include members earnings loyalty currency through casino play, hotel stays, dining and entertainment.
Members earn at least one reward credit for every dollar spent at any Caesars Entertainment property or participating outlet Membership is split into tier statuses, with customers able to advance to higher levels by accruing credits.
Other benefits include access to a range of hospitality and travel partners, while through Caesars Rewards Dining, members can earn Rewards Credits at over 11,000 participating restaurants, and also access events via Caesars Rewards Live Events.