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Elys launches new brand in US


Elys Game Technology has announced the launch of its new SportBet online and mobile sports betting brand in the US.

Focusing on the US market, the website will allow players to wager on a range of sports. The launch marks the first solo sports wagering launch by Elys in the US following a number of partnership ventures.

A roll-out of an online sportsbook was mooted earlier this year, with a launch planned in Q3.

It is not clear in which states and markets will be accessible. However, Elys does say that subject to regulatory approvals, it expects to expand its online sports betting footprint into multiple US jurisdictions. This will be done under direct licensing and through market access partnerships during Q4.

Elys expands US sports betting presence

Elys is already active with sports betting via partnerships in New Jersey and Washington DC. It has been powering the sportsbook at Ocean Casino in Atlantic City, New Jersey since March last year.

The business also jointly operates three retail sports betting locations in DC. These include the Grand Central Restaurant and Sportsbook and Cloakroom Gentlemen’s Club Over Under Sportsbook Lounge, while the Grand Central Sportsbook on H Street opened this week.

“The launch of is a pivotal move towards accelerating our North American go-to-market strategy under the new Elys America business unit,” Elys executive chairman Michele Ciavarella said.

“ is a clearly identifiable sports betting URL. It emphasizes our direction in the US and goal to be recognized as a top-tier challenger in this expanding market. We remain dedicated to delivering an unrivaled sports betting experience, combining innovation, dependability, and responsible gaming practices to earn the loyalty of our players.”