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Entain launches new US-facing responsible gambling app


The Entain Foundation US, a not-for-profit funded by BetMGM and Entain, has announced the launch of a new responsible gambling mobile app in the US.

Produced in partnership with Epic Risk Management and RG24/7, ‘Gamble Responsibly America’ is free to download and features a range of educational resources and tools to support users facing potential issues with problem gambling

Features include information on how to set deposit limits and time-outs when gambling online in the US, a self-assessment for players to see if they should change their playing habits, a gambling diary for users to note their gaming and betting choices, as well as information about identifying harmful behavior.

Users can also access a 24/7 live chat function, to connecting them with helpline specialists, and also a list of where to find additional information and assistance on problem gambling.

“We are incredibly proud to be launching the Gamble Responsibly America application as our commitment to responsible betting and gaming is unmatched within the industry,” Entain’s senior vice president for American regulatory affairs and responsible gambling, Martin Lycka, said.

“Through this first-of-its-kind app, we are determined to continue helping individuals by providing the resources and programs necessary to ensure everyone is betting and gaming responsibly.”

The launch follows the announcement of a series of partnerships and programs in the US, including a player education initiative around sports betting with professional sports leagues and colleges across the US with Epic Risk Management.

Entian also announced a cross-border responsible gambling tool with PlayPause, as well as a five-year research initiative with the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital, to better understand problematic behaviors.