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Enteractive makes US market debut with New Jersey license


Player retention services supplier Enteractive has expanded to the US market with a service license granted by the New Jersey Division of Gaming Enforcement (NJDGE).

The license allows Enteractive to offer its services to operators the US for the first time, including its customer relationship management, which focuses on casino players and sports bettors, as well as its (Re)Activation cloud platform technology which facilitates the ability to call players internationally.

Enteractive’s (Re)Activation platform also acts as a protective measure against irresponsible gambling.

“This license confirming our operations in New Jersey marks our landfall in the US, and we’re extremely excited and eager to progress our US activities for our operator partners.” said Mikael Hansson, CEO of Enteractive.

“Entering a new market such as the US demands 20:20 visibility on keeping players safe and enjoying iGaming entertainment responsibly. Without the players, our industry is nothing, so we must ensure they remain the focus of our activities with a sustainable approach.”

In March Enteractive partnered with Ellmount Group to provide reactivation campaign aid for CasinoRoom, a brand operated by Ellmount.