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EveryMatrix applies for New Jersey gaming license


iGaming technology supplier EveryMatrix has filed a gaming license application with the New Jersey Division of Gaming Enforcement (DGE), as it steps up plans to carve out market share in the US.

Working with its existing clients looking to expand into new regulated jurisdictions, the supplier has submitted its application to be able to supply casino operators with products such as its igaming integration platform and games aggregator CasinoEngine.

EveryMatrix has preparing its US expansion strategy throughout 2020, appointing former NetEnt Americas managing director Nyman to lead its efforts in August.

In 2020, New Jersey is approaching $1bn in online casino GGR, and the state alone is now one of the world’s largest online gaming markets, EveryMatrix noted. It was the first state to enact online casino regulation and has a long tradition of gaming.

“We are very pleased to inform that we have filed our license application in our first US state,” Erik Nyman, president of EveryMatrix Americas said. “The Garden State has enjoyed great success with exceptional development over the last years. This is a testament of the solid regulatory framework based on player protection, business stability and growth.

“EveryMatrix will enter the market in an expansive phase where our products will support the continued growth of operators in New Jersey and more states as we launch in the upcoming years.”

Results published in November showed that gambling revenue in New Jersey had increased 15% year-on-year in October, as the state posted record monthly revenue for sports betting and online casino.

Overall gambling revenue in October stood at $338.1m, up from $293.9m in the same month last year, and 4.6% higher than $323.3m in September of this year.