B2B igaming technology provider EveryMatrix has entered into a new partnership with sports betting monitoring business US Integrity.
Under the agreement, EveryMatrix will provide US Integrity with its OddsMatrix real-time data feeds and sports data API solutions.
US Integrity will use this information, alongside other data sources, to help tackle betting-related fraud and corruption in North America. Data will be used to identify irregularities across regulated sports wagering markets.
This will see suspicious betting activity alerts sent to sportsbook operators, professional and collegiate sports properties and state regulators. US Integrity has formed partnerships with a range of clients across these areas, including most recently the National Collegiate Athletic Association’s (NCAA) Big 12 Conference.
EveryMatrix also works with numerous leading US operators, delivering content through its CasinoEngine igaming integration platform. It holds licenses in Connecticut, New Jersey, Michigan, West Virginia and Ontario in Canada. An application to secure approval in Pennsylvania is also ongoing.
US Integrity committed to clamping down on corruption
“The OddsMatrix data feed product will help assist our monitoring efforts across regulated sports wagering markets,” US Integrity co-founder and CEO Matthew Holt said. “We’re pleased to collaborate with another data supplier that is committed to combatting betting-related fraud and corruption.”
EveryMatrix Americas president Erik Nyman added: “Since our inception, EveryMatrix has focused on product excellence and modularity to fit customers’ specific needs. Our data feeds are used by operators globally, most commonly as an add on to successful sportsbooks.
“We are very proud to continue to innovate and deploy our data feeds for monitoring purposes as it further demonstrates EveryMatrix’s vast capabilities and desire to build a safer igaming and sports betting community.”
EveryMatrix forms new partnership with iGB
The deal comes as it was also announced that EveryMatrix has also agreed a new slots data partnership with iGB.
The SlotMatrix aggregation arm of EveryMatrix and iGB have jointly launched Slot Trumps 2023/24, an online casino data series. Slot Trumps 2023/24 will provide insights on player behaviour data from a variety of markets.
Features include a shareable SlotMatrix Slot Trump card, which presents the most important insights. It will also offer an interactive data dashboard on iGB, which will show player data from the industry’s most notable online casino markets.