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Evolution announces US-wide partnership with William Hill


Live casino supplier Evolution has entered into a partnership with William Hill for the supply of live casino content and services across the US.

The deal covers the whole nation and will begin with the rollout of live casino for the operator in New Jersey, streamed from Evolution’s Atlantic City studio. Additional states will be added in the future.

William Hill US is now the largest sports betting business in the US, with 113 race and sportsbooks in Nevada alone. The company also operates in New Jersey, Indiana, West Virginia, Iowa, Florida, Mississippi, New Mexico, Delaware and Rhode Island.

Evolution’s Malta chief executive and chief commercial officer  Johan Nordstrom commented: “We are very proud to have been selected by William Hill US. Our live casino solutions have been instrumental in helping to make William Hill’s live casino a stand-out offering in regulated European markets.

“We very much look forward to achieving the same high levels of success for William Hill in the United States.”

Both of the parties are involved in significant industry M&A, with William Hill to be acquired by Caesars Entertainment in a deal, announced in September, worth approximately $3.72bn (£2.9bn /€3.17bn). The sportsbook operator made its online and land-based debuts in several US states this year, including Washington D.C., Illinois, Michigan, West Virginia and Colorado.

Evolution has also expanded its footprint in North America in 2020, through deals with online operators BetMGM and PointsBet.

It is also in the process of acquiring slot specialist NetEnt – which is also in the process of expanding its US presence – for SEK19.6bn ($2.11bn/€1.87bn).

Evolution’s H1 results showed that revenue for the six months to 30 June grew 47.5% year-on-year to $277.3m (£221.0m/€243.5m), leaving an operating profit of $154.9m, up 96.5% from H1 2019. After $188,000 in financial items, and $7.7m in income tax, Evolution’s net profit amounted to $147m, up 97.5% year-on-year.