Sports betting operator Fox Bet and Flutter Entertainment-owned FanDuel have both agreed partnerships with the XFL, the new football league that will begin its inaugural season this weekend.
Fox Bet, the joint venture between The Stars Group and broadcaster Fox Sports, will become an authorized gaming operator of the league.
The operator will promote and offer XFL-centric betting markets to customers and create a special Fox Sports Super 6 game for each week of the XFL regular season and one for its post-season semi-finals and Championship game. The free-to-play game will offer guaranteed cash prizes each week.
In addition, Fox Bet will have the right to use the XFL’s official data feed, league marks, team logos, player and coach likeness and certain league content across its sports betting app and the free-to-play game.
“We are thrilled to be an authorized gaming operator of the XFL and part of all the excitement surrounding the league’s kick-off this February,” Fox Bet chief executive Robin Chhabra said. “Just as they are reimagining the game of football in America, we at Fox Bet are reimagining the sports experience for fans across the country.”
XFL president and chief operating officer Jeffrey Pollack added: “Fox Bet is a leader in mobile sports wagering, and we’re proud to partner with such an important player in the sports betting community. We want what our fans want and legal sports betting is an important part of the fan experience that will allow them to connect more strongly with the XFL.”
Meanwhile, FanDuel has also agreed a new partnership with the XFL in a deal that will see it become an official fantasy sports partner of the league.
The partnership gives FanDuel access to official XFL data, along with league and team marks and logos to create official daily fantasy football contests on FanDuel during the 2020 season.
FanDuel and the XFL will work together on a range of custom content and special promotions for FanDuel fantasy customers, including social giveaways with XFL prizes on offer.
FanDuel Group president Kip Levin said: “The XFL and FanDuel share the goal of creating compelling digital fan experiences and finding new ways to engage fans both at home and attending live sporting events.
“By teaming up directly with the XFL in the league’s inaugural season, we can work together to give our fantasy customers more ways to play, and XFL fans a new way to engage with the games.”
Pollack added: “Fantasy sports is an essential part of the football fan experience and we’re thrilled to be partnering with FanDuel, a leader in this space, to provide XFL fans additional ways to connect to our games.”