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FanDuel expands responsible gambling efforts


Flutter Entertainment-owned FanDuel Group has announced a series of new responsible gambling initiatives to coincide with the American Gaming Association’s (AGA) Responsible Gaming Education Month.

The group hosted its first, business-wide ‘Play Well Day’ where workers were invited to an employee-only event, promoting the role of staff in creating a culture that embraces safer play.

During the Play Well Day, FanDuel announced the appointment of professional boxer, mixed martial artist and wrestler Amanda Serrano as a responsible gaming ambassador.

Serrano, whose fights were already sponsored by FanDuel, will film a series of responsible gambling public service announcements in English and Spanish to serve FanDuel customers.

“I appreciate how serious the team at FanDuel takes this issue, as it’s one of personal importance to me,” Serrano said. “Being able to use my platform to advocate to sports fans a play well lifestyle is something I’m proud to be a part of.”

Meanwhile, FanDuel also revealed that its first responsible gambling ambassador, Craig Carton, agreed to a new multi-year extension to continue in the role. Carton, who hosts a number of radio shows in New York, will take part in the ‘FanDuel/Craig Carton College Tour’ joint initiative, promoting safer play at college campuses.

“Our first year together focused on training and identifying ways to better protect customers through advocacy,” Carton said. “Moving forward, speaking to young adults about my story and how they can learn from it is something I’m incredibly passionate about. I can’t wait to kick off our campus tour later this month.”

Both Serrano and Carton will play an active consulting role with FanDuel’s responsible gambling operations and customer service teams, as well as produce content encouraging customers to play within a budget and not chase losses.

They will also work to promote greater adoption of FanDuel’s responsible gaming tools, which include wager, deposit, and time limit technology.

“The opportunity to continue our partnership with Craig while also welcoming Amanda to our responsible gaming ambassador team will allow FanDuel to connect with more consumers about our beliefs around how to play well,” FanDuel’s responsible gaming vice president Adam Warrington said.

“We’re proud to further our commitment to developing programs, partnerships, and tools that aim to make a tangible difference in responsible gaming.”

Meanwhile, as part of Responsible Gaming Education Month, FanDuel will make a $100,000 donation to the International Center for Responsible Gaming (ICRG) to support research into better understanding gambling behaviour and determine areas of potential harm to help mitigate risk and improve responsible gambling programs.

“I continue to be impressed with FanDuel’s efforts to promote responsible gaming; they are making important strides in raising awareness of safer play and the donation to the ICRG is important to advance critical research in the months and years to come,” ICRG president Arthur Paikowsky said.

In addition, FanDuel will continue with its ‘The System’ responsible gaming multi-media campaign, with this to air throughout the year backed by what the operator said was a “significant media investment”.