Sports wagering and daily fantasy sports operator FanDuel has entered into a partnership with US sports radio and audio provider Entercom Communications.
The agreement will run for a period of six years, with FanDuel to serve as the official sportsbook partner of Entercom across its sports broadcast stations and Radio.com digital audio platform.
Entercom listeners will have access to FanDuel odds, insight, and promotion via the provider’s on-air stations and personalities, while the two parties will also collaborate on integrations and co-produce new content.
The deal will also grant FanDuel preferred and increased category access to all Entercom talent in markets where both businesses operate.
“Entercom has revolutionized the audio and entertainment industries and we’re beyond excited to be their preferred partner in the sports betting and fantasy categories,” FanDuel chief executive Matthew King said.
“We will work together to offer sports fans access to information wherever, whenever, and however they consume content, providing them with the tools to learn and win.”
Entercom owns and operates 39 all-sports stations across the US, and also serves as the flagship home of 41 professional teams and over 50 Division 1 collegiate programs.
Entercom’s president and chief executive David Field added: “The marketplace is growing exponentially and FanDuel is an ideal partner to take full advantage of the influence and reach of Entercom’s robust sports platforms to deliver an even better, audio sports experience to our listeners.”
The new link-up comes after FanDuel also announced plans to open a new retail sportsbook in New Jersey through a partnership with Twin River Worldwide Holdings.
Scheduled to open before the end of the year at Bally’s Atlantic City Hotel and Casino, the new sportsbook will be a temporary facility, with a permanent retail location to launch in spring 2021.