Flutter Entertainment-owned FanDuel Group has agreed a multi-year content production partnership with global streaming audio platform Spotify.
Under the new agreement, which builds on an existing partnership between the two parties, FanDuel will work with Spotify’s “The Ringer” website, podcast network and video production house to create content for FanDuel TV.
The Ringer will license select video podcasts to FanDuel TV including existing shows adapted for FanDuel TV and a number of new shows covering sports and competitions such as the National Basketball Association (NBA).
Content will also include shows dedicated to sports betting and wagering on a range of sports events.
“We are extremely excited for this partnership and further strengthening our relationship with The Ringer,” FanDuel chief commercial officer Mike Raffensperger said. “They are home to one of the strongest podcast networks in the world and FanDuel TV can help define a new medium for distributing its content.
“FanDuel TV is the perfect platform to showcase The Ringer’s top personalities, broaden their audiences and become flagship programming for the network.”
The Ringer managing director Geoff Chow added: “We’re thrilled to expand our long-standing partnership to include creating content for FanDuel TV. It’s exciting to bring The Ringer’s signature blend of enthusiasm and expertise to this new audience.”