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FanDuel scores partnerships with Detroit sports teams


Flutter Entertainment-owned FanDuel has agreed new partnerships with Major League Baseball franchise the Detroit Tigers and National Hockey League team the Detroit Red Wings, as part of an expanded deal with Michigan’s MotorCity Casino.

Under the agreements, FanDuel will become an official gaming partner of both teams, with its sportsbook to benefit from branding placement on a range of surface inside the Tigers’ Comerica Park and the Red Wings’ Little Caesars Arena.

In addition, the FanDuel sportsbook will be promoted across the Detroit Tigers and Detroit Red Wings radio networks in Michigan.

MotorCity Casino is also an official partner of both the Tigers and Red Wings.

FanDuel has been working with MotorCity Casino in Michigan for more than one year, with the operators having jointly launched their land-based sportsbook in March 2020.

Earlier this year, FanDuel and MotorCity Casino also rolled out a new online sportsbook and casino offering, with the state having opened its legal internet gambling market on January 22.

“After a very successful launch in Michigan, we are excited to continue our momentum by partnering in this way with two of the most iconic sports organizations in the country,” FanDuel chief market officer Mike Raffensperger said.