Sports betting giant FanDuel has announced a new multi-year partnership with two-time NBA champion and Inside the NBA analyst Kenny Smith.
As well as appearing in FanDuel advertising and TNT promotions, the 56-year-old nicknamed “the Jet” will also provide content for FanDuel’s social media channels.
Smith said: “Partnering with FanDuel has been a great addition to Inside the NBA.
“I am looking forward to collaborating with FanDuel on future projects, as well as, interacting with our viewers each night through FanDuel’s new free to play game that will become a bigger part of our broadcasts.”
Smith will join NBA hall of famer and fellow Inside the NBA analyst Charles Barkley as part of the FanDuel set up, along with the likes of Pat McAfee and JJ Zachariason.
“Kenny Smith is an NBA Champion, a beloved NBA analyst, the all-time assist leader at the University of North Carolina and someone whose magnetic personality and smile brings people together,” added Mike Raffensperger, chief marketing officer of FanDuel Group.
“We love Kenny on TV every Thursday night, but it’s his positivity and tireless dedication to the community that made us want to add his voice to our brand roster of sports personalities.”