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Fox Bet named official partner of Philadelphia 76ers


Fox Bet has become the first online sports betting brand to partner with an NBA team, agreeing a deal with the Philadelphia 76ers.

The deal will allow for exposure on 76ers social media assets and courtside advertising space, as well as custom promotions.

The Stars Group-owned brand will also sponsor game replays posted on the 76ers Twitter account and will be the presenting partner for the 76ers radio game broadcast on sports radio station 97.5 The Fanatic (WPEN).

“To have the opportunity to tie the FOX Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling,” Robin Chhabra, chief executive officer of FOX Bet, said. “This agreement connects us with an extremely passionate local fanbase in a unique way.

“We are proud to be associated with the 76ers franchise as they kick off what I’m sure will be a successful 2019-20 season.”

Adam Davis, chief commercial officer of Harris Blitzer Sports & Entertainment, which owns the 76ers, said the partnership should allow Fox Bet’s popularity to grow in Pennsylvania and New Jersey.

“FOX Bet has masterfully honed its unique brand positioning in the US; an experienced, longstanding European sportsbook, a savvy media company, and now an affiliation with the 76ers that further endears its brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community,” Davis said.

“Recognizing the passionate 76ers fan base, FOX Bet and our team look forward to amplifying a multi-tiered activation approach by creating dynamic, digital content and continuing to drive engagement with our brand, team and league.”

In October, the 76ers agreed a partnership with the land-based Parx Casino, based just outside Philadelphia, as its official local casino partner and “winning partner.” Under the deal, Parx will offer a series of promotions based on the 76ers performance in the 2019-20 NBA season.