Browse articles by topic Group and Better Collective set for NY affiliate launches


Affiliate business Group and Better Collective have both announced plans to launch in New York after the state’s gaming commission approved four operators to accept mobile bets.

From tomorrow (September 8), four of the nine operators that were initially approved by the New York Gaming Commission – Caesars Sportsbook, DraftKings, FanDuel, and Rush Street Interactive – will be able to operate in the state.

The regulator said the other five operators – PointsBet, Resorts World, BetMGM, Bally’s Corporation and Wynn Bet – “continue to work towards satisfying statutory and regulatory requirements necessary to launch”.

In advance of the approvals, Group developed two New York-specific websites where bettors can find comprehensive and up-to-date information on sports betting in the state, with both sites ready to launch. will operate as a sports betting consumer information portal offering information about licensed operators, featuring product reviews and betting coverage of sporting events taking in New York State or those that involve New York based teams. will also cover sports betting, as well as offer additional information from an industry standpoint on legislative, licensing and revenue updates.

Aside from these consumer-focused efforts, Group said it will seek to work with licensed online gambling operators in New York to help them acquire players with its national and international websites, including and is a national sports betting information portal featuring expert picks, real-time odds comparison tools, and independent reviews of sportsbooks, while, the group’s flagship website, offers both sports betting and gambling news, alongside consumer education resources for sports bettors.

“It is difficult to overstate the significance of New York State going live with legal online sports betting,” Group chief executive Charles Gillespie said. “As the largest state by population to accept legal sports bets in the US to date, there is a massive opportunity for the New York market to be not just the biggest jurisdiction for sports betting in the country, but in the world.

“ Group is well positioned to help operators and customers succeed in this new and very exciting market.”

Meanwhile, Better Collective has entered partnership agreements with three of the four fully approved operators and is in dialogue with the fourth.

The affiliate business will provide betting lines, sports information and statistics across its proprietary platforms including Action Network and Vegasinsider to bettors in New York.

Better Collective said more than 500,000 people in from New York access its platforms every month, but it was not possible for them to use the information for sports betting prior to the launch of legal mobile wagering in the state.

“Unlocking the fourth most populous state in the United States to mobile sports betting is a huge moment for Better Collective and our growing portfolio of US assets,” Better Collective chief executive Marc Pedersen said.

“We are strongly positioned and excited to continue delivering sports betting content to the many thousand sports enthusiasts from New York that visit our sites daily.”