Browse articles by topic Group launches slot-focused affiliate portal


Affiliate giant Group announced the launch of a new casino-based affiliate website,, aimed at regulated online gaming markets in the US. will work exclusively with locally licensed operators, allowing customers to locate online casinos which are fair, reputable, and legal. The site breaks down games and casinos by their availability per state, meaning customers can easily gain access to regulated operators.

As well as real-money slot reviews, free-to-play slots and bonus comparisons, the website will offer payment resources to its customers through providers including PayPal, Neteller, Skrill and Play+.

“As states like Pennsylvania and New Jersey see record growth in online casino revenue, new players need resources like to navigate the growing universe of games and options and stay on the right side of the divide between regulated and offshore providers,” Group chief executive Charles Gillespie explained.

Online casino is currently legal and available in Delaware, New Jersey, Pennsylvania and West Virginia. Michigan has also introduced regulation and online casino is expected to go live in the state by 2021.

The vertical is expected to see significant growth, with the likes of New Jersey and Pennsylvania reporting significant hikes in revenue during the novel coronavirus (Covid-19) lockdown, at a time when sports betting markets were significantly reduced. Group noted that online slots handle for Pennsylvania alone grew to $757m in April, almost doubling month-on-month. In May, online slots stakes in the state then exceeded $1bn, representing a month-on-month increase of from April’s record figure.

The group reported revenue of €2.4m (£2.1m/$2.7m) for January and February 2020, down 27.4% year-on-year as a result of the novel coronavirus (covid-19) pandemic and the ensuing shutdown of most professional sports. earnings for the same period came to €390,000, down 66.7%.

During the sports shutdown, Group said casino, which is its largest source of revenue, had experienced a slight increase in revenue.