Gaming Innovation Group (GiG) has further expanded its presence in the US after it was granted approval by the Pennsylvania Gaming Control Board to begin offering its affiliate services in the state.
The gaming solutions provider will launch its World Sports Network (WSN.com) and CasinoTopOnline.com US-facing platforms in Pennsylvania.
GiG is already active in New Jersey, Indiana and West Virginia. In January 2019, GiG was granted an affiliate vendor registration in New Jersey, followed by a certificate of registration for sports betting in Indiana in December.
In addition, GiG’s WSN.com is operational in West Virginia, where there are no licensing requirements for sports betting affiliates.
“The Pennsylvania authorisation comes at an opportune moment for us as our flagship website, WSN.com, continues to climb in Google rankings in the US,” GiG chief executive Richard Brown said.
“This will provide us with more opportunities to convert visitors into players and we’re fully prepared to enter more states as they allow legal operators to start accepting customers.”
Confirmation of the approval comes after GiG this week reported a year-on-year drop in revenue for the fourth quarter of 2019, as it was hit by declines across both its B2B and B2C segments.
Revenue for the three months through to 31 December 2019 came in at €29.4m (£24.5m/$31.8m), down from €39.9m posted in the corresponding period in the previous year.
Going forward, the business will be solely focused on B2B activity, having struck an agreement to sell its customer-facing assets to Betsson for an initial payment of €31m (£25.7m/$33.6m).